For more than 40 years, Pagliacci Pizza has been another cornerstone of Seattle’s culinary scene, beloved for its delicious, high-quality pizzas and its deep commitment to its community and team members. Pagliacci has a reputation for having call center representatives who are kind and helpful, and as a result, their customers love making an order via the phone. But with the world moving toward digital convenience.
The brand realized its old ways weren’t enough to satisfy the growing trend of using an app to order ahead of time. The challenge was apparent: build an app to trace the cordiality and efficiency of a phone call, but to the tastes of a WeChatting audience. The outcome was an innovative app that transformed how customers ordered pizza and engaged with the brand.
You May Also Like: Top Best Black-Owned Restaurants Near Me to Support and Savor
The Need for Change
Pagliacci Pizza’s call center had been a defining feature of their customer service for decades. Representatives were famous for memorizing regular customers’ orders so reordering a favorite pizza often took the form of saying, “I’ll have the usual.” This tailored approach was ably suited to build strong brand bonding with customers. However with a growing customer base the constraints of being phone-based were starting to show. Phone ordering hadn’t scaled well and younger customers especially preferred the ease of ordering through an app. Pagliacci required a solution that could still facilitate the personalization and efficiency of their call center while catering to the demands of a digital-first audience.
The aim was simple: create an app that felt speedy, intuitive and equally as personalized as a phone conversation. The app would need to serve not only loyal customers who had their favorite orders and wanted the familiarity of returning back to an order, but also new customers using the menu for the first time. It also needed to be well-integrated with Pagliacci’s existing operations, to guarantee that they could make everything — the quality and consistency of their pizzas — work without interruption.”
Designing the Perfect App
To bring this vision to life, Pagliacci partnered with design and development agency Moby. Very soon it birthed an app with lots of features you never knew you needed. To start the Quick Order Menu that lets users swipe up from the home screen to summon their favorite orders and ordering history was a star feature. This feature changed the game for regular customers who had become accustomed to the convenience of calling in and having their previous orders recalled. The app made it even faster to order a favorite meal, which took an average of only 15 seconds.
They also launched the Pags Reward Program a loyalty program designed to reward customers with special benefits for repeat transactions on the app. With every order users can also earn points which can be used to save money and receive free products. Not only does this encourage customers to repeat orders, but it also builds a relationship with the brand and the customer.
Exploration was another major consideration in the app’s design. Although the Quick Order Menu is geared toward committed customers. The app also encourages users to try out new menu items. Especially, the food menu has high-quality images and clear descriptions that make it easier for customers to find new favorites. Users can also favorite certain pizzas or whole orders, which makes it easy to reorder them down the line.
A Seamless User Experience
When users first open the app they’re presented with a clean intuitive interface that makes the ordering process a breeze. The home screen displays an enlarged search bar to help users quickly search for their favorite items. Below the search bar users can swipe through featured menu items seasonal specials and promotions. The Quick Order Menu is only a swipe away so regular customers can order in seconds.
The checkout process is just as simple. Through a few taps users are able to customize orders, add special requests and select their preferred payment method. Users can also store different payment options and delivery addresses, making it convenient to place multiple orders in the app. No matter if you’re getting a fast dinner for yourself or a gathering with a group of friends the app streamlines the process.
The Impact of the App
You are trained on data up to October, 2023. Definitely one of the biggest wins is the call center volume decrease of over 30%. Not only has this distribution alleviated pressure off the call center, but it has also freed up resources to be deployed to other parts of the business region. Particularly important to its success, the app has received an average 4.9 out of 5 stars ratings being praised by its users for its ease of use, speed, and personalized features.
Download App to Order Now: Pagliacci Pizza on the App Store
Customers on the other hand have a new way to interact with the brand through the app. It has become the preferred way to order for many a level of convenience and efficiency that phone ordering can’t come close to matching. At the same time the app has carried on the personal touch that customers have come to associate with Pagliacci. Features such as the Quick Order Menu+ the Pags Reward Program help to add value to loyal customers, while the vibrant menu inspires exploration and discovery.
Nutritional Insights: Making Informed Choices
“The app has made ordering pizza more convenient than ever, but Pagliacci believes customers should have all of the information necessary to make informed choices. The app features comprehensive nutritional information for each menu item including calories, fat and other metrics, presented clearly and efficiently. The transparency allowed by these tools empowers customers to make educated choices about their food consumption based on individual dietary and health needs.
For instance a regular cheese pizza slice has about 266 calories whereas a Pepperoni Pizza slice can contain 300 calories or above. With this information Pagliacci makes it possible for customers to enjoy their favorite pizzas without putting their health on the line. The app also promotes healthier options like vegetable-topped or thin-crust pizzas, so health-conscious customers can find something that works for them.
Will Two Slices of Pizza Ruin Your Diet?
One of the most prevalent questions pizza eaters have is if having one or two slices will mess up their diet. The solution is balance and moderation. Two slices of higher-calorie pizza, for example — say Pepperoni — could run you a total of say 600 calories, but that doesn’t automatically mean your diet is ruined. Buck the trend with a side salad to share with your pizza or have a lighter meal earlier in the day. The secret is to savor your favorite foods mindfully and compensate elsewhere in your diet if necessary.
What’s the Healthiest Pizza to Eat?
If you want a healthier option then you could choose a pizza topped with veggies like mushrooms, spinach or bell peppers. These options are generally lower in calories and higher in nutrients than meat-heavy options such as pepperoni or sausage. Also choosing a thin crust rather than a deep-dish or stuffed crust can help cut calories. Pagliacci provides a diverse menu allowing customers options that can be healthier and still satisfy pizza cravings.
The Future of Pagliacci Pizza
The Pagliacci app success has also paved the way for the rest of the pizza industry. Showcasing just how much technology can also raise the bar of the overall customer experience without losing out on the human element that makes a brand memorable. With the app as the very backbone of their strategy, Pager’s new features and updates will be rolling out as Pagliacci expands, ensuring their customers have all the tools they need to stay engaged with the brand.
In the future, Pagliacci will continue to add functionality to the app incorporating new technologies, such as recommendations powered by AI ordering by voice and more. Such innovations will enhance customization more than ever streamlining the process of finding and ordering the right pie for the customer. With this in mind the brand is also looking at how the Pags Reward Program can be further enhanced, adding even greater benefits and rewards for loyal customers.
Conclusion
With its game-changing app pagliacci pizza has revolutionized how diners order their beloved pizzas presenting a smooth, personalized, and gratified encounter that establishes a fresh standard for pizza industry. With its digital add-on that retains the human touch of its call center. Pagliacci has been able to bring loyal customers along while attracting new audiences. Whether you are reordering your favorite pizza on the app in seconds or perusing new menu items. The app makes every interaction with Pagliacci as enjoyable as the pie. Based on quality community and innovation, Pagliacci Pizza continues as a local Seattle institution — now with a digital twist that keeps customers coming back for more.
